*Job Title:* Digital Marketing Specialist (Experienced)
*Location:* Lucknow
*Job Type:* Full-Time
*Experience Required:* Minimum 3 Years (Preferred: 6 Years)
*Salary:* ₹15,000 – ₹30,000/month (Based on experience and skillset)

*Job Overview:*

We are looking for a highly skilled and performance-driven Digital Marketing Specialist to lead and manage our digital initiatives. The ideal candidate brings a strategic mindset, strong execution skills, and hands-on expertise in digital campaigns, SEO, SEM, lead generation, and analytics. If you are a results-oriented professional passionate about driving growth, we’d love to meet you.
*Key Responsibilities:*
– Develop and execute digital marketing strategies across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
– Optimize campaign performance using data-driven techniques to maximize ROI and reduce cost per acquisition (CPA).
– Drive SEO efforts (on-page/off-page) to increase organic visibility and keyword rankings.
– Manage and publish content including blog posts, landing pages, and campaign assets.
– Run email marketing campaigns and automate lead nurturing workflows using tools like Mailchimp or HubSpot.
– Collaborate with design, content, and development teams to align digital efforts with branding and business objectives.
– Schedule and manage content across social media platforms and engage audiences.
– Conduct A/B testing to improve ad performance, landing page conversions, and CTA effectiveness.
– Stay up-to-date with the latest digital marketing tools, trends, and best practices.
*Required Qualifications:*
– Bachelor’s degree in Marketing, Business, Communications, or a related field.
– Minimum 3 years of hands-on digital marketing experience.
– Proficiency in Google Ads, Meta Ads Manager, and performance analytics.
– Strong knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console) and analytics platforms (GA/GA4).
– Experience in email marketing and automation platforms.
– Excellent written and verbal communication skills.
– Strong analytical mindset with the ability to solve problems and drive decisions with data.
– Certifications in Google Ads or Facebook Blueprint are a plus.

*Preferred Skills:*
– Familiarity with CRM platforms such as HubSpot, Zoho, or Salesforce.
– Working knowledge of HTML/CSS and CMS tools like WordPress.
– Ability to work independently in a fast-paced, result-oriented environment.

📩 *How to Apply:*
Interested Students Kindly Apply through our job portal https://jobs.skillcircle.in/
*Best regards* ,
*Amisha*
*Skillcircle*