Performance Marketing Executive

  • Full Time
  • Pitampura, Delhi
  • 20,000 INR / Month
  • Applications have closed

Website Hairarchy Hair Extensions

Job Title: Performance Marketing Executive

Company: Hairarchy Hair Extensions
Location: Pitampura, Delhi (Work From Office)
Reports To: Performance Marketing Expert / E-commerce Expert
Salary: ₹20,000 per month

About Hairarchy Hair Extensions

Hairarchy is a fast-growing premium e-commerce brand offering high-quality hair extensions and styling products. The brand focuses on transformation, confidence, and luxury beauty experiences. With rapid expansion across India, Hairarchy is looking for an analytical, data-driven marketer to scale digital acquisition and revenue.

Role Overview

The Performance Marketing Executive will manage and optimize all paid digital campaigns across Meta, Google, and retargeting channels. This role is central to driving predictable growth, improving ROAS, and scaling customer acquisition for a premium D2C brand.

Key Responsibilities

1. Campaign Strategy & Execution

  • Plan, launch & manage paid social campaigns on Meta (Facebook/Instagram)

  • Run and optimize Google Ads campaigns: Search, Shopping & Display

  • Manage end-to-end campaign execution with a strong focus on conversions

  • Strategically allocate and track monthly ad budgets

  • Conduct A/B testing for creatives, audiences, landing pages & copies

2. Data Analysis & Reporting

  • Monitor campaign performance daily and apply rapid optimizations

  • Maintain stable ROAS & control CPA across scaled campaigns

  • Track key metrics: CTR, CVR, CPA, ROAS, LTV, CAC

  • Prepare weekly & monthly performance reports with insights

  • Ensure proper tracking—Meta Pixel, Google Tag, Conversion API

3. Creative Collaboration

  • Work with creative team to develop high-performing ad assets

  • Share data-driven inputs for video/photo creatives

  • Ensure brand consistency for all paid content

Qualifications & Skills

Required

  • 1–3 years of hands-on experience in Performance Marketing (E-commerce/D2C preferred)

  • Strong expertise in Meta Ads Manager & Google Ads

  • Proven ability to scale campaigns while maintaining ROAS

  • Strong analytical mindset with proficiency in Google Analytics & Excel/Sheets

  • Experience running conversion, retargeting & acquisition funnels

  • Excellent written English for ad copies

Preferred

  • Experience in Beauty, Hair, or Fashion industry

  • Understanding of customer psychology for premium D2C products

What We Offer

  • Competitive salary + performance-based bonuses

  • Complimentary salon services & attractive employee discounts

  • Fast-paced, data-driven work environment

  • Continuous learning & growth with advanced marketing tools

How to Apply

Apply via: 
👉https://docs.google.com/forms/d/e/1FAIpQLSf2O-PyWfUcGgXOr4jBYcnhwMDx99bfhEnPRDvhdM4vyx8QJw/viewform?usp=header

Bhawana – Placement Coordinator