B2B Lead Gen Specialist / D2C Performance Marketer

  • Full Time
  • Noida
  • 20,000 INR / Month
  • Applications have closed

Website Think Grow Media

B2B Lead Gen Specialist & D2C Performance Marketer

đź“Ť Location: Noida (In-Office)
🏢 Company: Think Grow Media
đź’° Salary: â‚ą20,000 per month (Based on skills & role)

About Think Grow Media

Think Grow Media is a results-first performance marketing agency working with fast-growing D2C brands and high-ticket B2B businesses.
We don’t chase vanity metrics — we focus on revenue, qualified leads, ROAS, and scalable growth.

If you enjoy testing, scaling, breaking funnels, and rebuilding them better — you’ll fit right in.

Open Positions

Role 1: Performance Marketer – B2B Lead Generation

Role Overview

The B2B Performance Marketer will be responsible for generating high-intent, sales-qualified leads for B2B brands using Meta Ads, Google Ads, and funnel-based strategies.

Key Responsibilities

  • Plan and execute B2B lead generation campaigns on Meta & Google

  • Build high-intent funnels (Instant Forms, Landing Pages, WhatsApp flows)

  • Optimise campaigns for lead quality, CPL, and conversion rates

  • Create & test decision-maker-focused creatives (Founder, Consultant, CXO, Doctor personas)

  • Improve lead quality using:

    • Form logic

    • Creative pre-qualification

    • Copy-led targeting

  • Analyse performance reports and take weekly optimisation decisions

  • Coordinate with sales teams to improve SQL conversion percentage

Must-Have Skills

  • 0–1 year of experience in B2B performance marketing

  • Strong understanding of:

    • Lead quality vs lead volume

    • TOF–MOF–BOF funnel structures

    • Meta Lead Forms & WhatsApp funnels

  • Data-driven and ROI-focused mindset

Good to Have

  • Experience with high-ticket industries (Real Estate, Healthcare, Coaching, SaaS, Education)

  • Basic CRM & lead tracking knowledge

  • Understanding of sales funnels

Role 2: Performance Marketer – D2C Growth & Scaling

Role Overview

The D2C Performance Marketer will focus on scaling D2C brands profitably through creative-led performance marketing, funnel optimisation, and unit economics.

Key Responsibilities

  • Manage & scale Meta and Google Ads for D2C brands

  • Build complete funnel structures:

    • TOF: Discovery & hooks

    • MOF: Product education & trust

    • BOF: Retargeting & conversions

  • Launch & test UGC, influencer, and founder-led creatives

  • Optimise for ROAS, CPA, AOV, and LTV

  • Work on:

    • Offer testing

    • Creative angles

    • Scaling winning campaigns

  • Analyse ad performance daily and optimise quickly

  • Coordinate with creative and content teams

Must-Have Skills

  • 0–1 year of experience in D2C performance marketing

  • Strong understanding of Meta Ads, especially creatives

  • Clear knowledge of:

    • Hooks & ad angles

    • Retargeting psychology

  • Numbers-first mindset

Good to Have

  • Experience in Fashion, Beauty, Wellness, Jewellery, or FMCG

  • Shopify & GA4 knowledge

  • Experience with UGC and influencer whitelisting

Who Should Apply?

âś” You think in funnels, not just ads
âś” You focus on quality and ROI, not vanity metrics
âś” You enjoy testing, learning, and scaling
âś” You want ownership and growth, not just execution tasks

Compensation & Growth

  • Salary: â‚ą20,000 per month (based on experience & role)

  • Performance-based incentives

  • Opportunity to work with fast-scaling brands

  • Clear growth path to Senior Performance Marketer / Team Lead

How to Apply

https://docs.google.com/forms/d/e/1FAIpQLSexetC4I8Q4Wl8r_W3g6mYQcWBFrTHQNmoYQhZbQtJqKJwSTQ/viewform?usp=header

Bhawana – Placement Coordinator