*Company Name- Paradigm Leather Accessories Pvt. Ltd.*

Job Title: Digital Marketing Executive
Location: Manesar, Gurgaon (On-site)
Salary – 25k onwards
Employment Type: Full-Time
Reports To: CEO

*Company Overview:*
We Paradigm Leather Accessories Pvt. Ltd., 194, Sector-6, IMT Manesar, Gurgaon – 122 050 are a dynamic fashion accessories company specializing in high-quality leather belts and accessories for over 20 years. We are seeking a motivated Digital Executive to join our team and drive our online presence through trend research, content creation, and digital promotion.

*Job Summary:*
The Digital Executive will be responsible for researching seasonal trends in leather belts and accessories, creating insightful weekly presentations, managing our social media pages and website, and promoting our products to enhance brand visibility and sales. This role requires a creative individual with strong analytical skills, a passion for fashion trends, and expertise in digital tools.

*Key Responsibilities:*
-Conduct in-depth research on seasonal trends for leather belts and accessories by analysing social media platforms (e.g., Instagram, Pinterest, Facebook & You Tube) to identify emerging styles, consumer preferences, and competitor activities.
-Prepare and deliver high-quality, visually appealing presentations every week summarizing trend analysis, research findings, and recommendations for product development or marketing strategies.
-Manage and optimize the company’s social media pages, including content creation, scheduling posts, engaging with followers, and monitoring performance metrics to grow our audience.
-Oversee the company website, including updating product listings, optimizing for SEO, managing e-commerce features, and ensuring a seamless user experience.
-Develop and execute digital promotion strategies for our products, such as running targeted ads, collaborations, email campaigns, and content marketing to drive traffic and conversions.
-Collaborate with the marketing and product teams to align digital efforts with overall business goals.
-Track and report on key performance indicators (KPIs) like engagement rates, website traffic, and sales attribution from digital channels.

*Qualifications and Skills:*
-Diploma in Digital Marketing or a related field.
-0-2 years of experience in digital marketing, social media management, or trend research, preferably in the fashion or accessories industry.
-Proficiency in social media platforms and tools (e.g., Hootsuite, Canva, Google Analytics, Meta Business Suite).
-Strong research and analytical skills with the ability to interpret trends and data.
-Excellent presentation skills; experience with tools like PowerPoint, Google Slides, or Keynote for creating professional decks.
-Knowledge of website management platforms (e.g., WordPress, Shopify) and basic SEO principles.
-Creative mindset with an eye for design and storytelling.
-Strong communication skills, both written and verbal.
-Ability to work independently and meet weekly deadlines in a fast-paced environment.

*Preferred Qualifications:*
-Experience in the leather goods or fashion accessories sector.
-Familiarity with graphic design software (e.g., Adobe Photoshop, Illustrator).
-Understanding of e-commerce best practices and digital advertising.

*What We Offer:*
-Competitive salary based on experience.
-Opportunities for professional growth in a creative industry.
-Collaborative work environment with a focus on innovation.

How to Apply
Interested candidates can apply through the SkillCircle Job Portal: https://jobs.skillcircle.in/

Best regards,
Tanishka
SkillCircle