Job Description – Social Media Intern

Company: Niib Institute & Salon
Location: Gomti Nagar, Lucknow (Work from Office)
Internship Duration: 3 Months
Stipend: ₹8,000 – ₹10,000 per month (Based on skills & performance)
Full-Time Opportunity: Based on performance after internship

Role Overview

Niib Institute & Salon is looking for a creative and performance-oriented social media manager intern who can manage the institute’s Instagram presence, create engaging content, and help grow the brand’s digital visibility. The intern will also support digital marketing campaigns and structured lead generation initiatives for the beauty education business.

Key Responsibilities

1. Social Media Management & Content Creation

• Manage and grow the brand’s presence on Instagram and other social platforms

• Plan and execute engaging content such as reels, posts, and stories

• Edit and publish short-form videos for social media

• Maintain a structured content calendar

• Create captions, hashtags, and engaging content ideas

2. Performance Marketing Support

• Assist in running paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads

• Support audience targeting and retargeting strategies

• Assist in A/B testing of creatives and ad copies

• Monitor campaign performance metrics such as:

  • Cost per Lead (CPL)

  • Click-through Rate (CTR)

  • Conversion Rate

3. Lead Funnel Tracking

• Assist in tracking leads using UTM links and tracking pixels

• Maintain performance sheets and dashboards

• Coordinate with the sales team to monitor lead flow and campaign outcomes

4. Website & SEO Assistance

• Support basic updates on landing pages

• Assist with on-page SEO activities

• Monitor website performance using analytics tools

Eligibility Criteria

• Pursuing or completed Bachelor’s degree (Marketing, Business, or related field preferred)

• Basic understanding of digital marketing and social media platforms

• Familiarity with Instagram content trends and short-form video content

• Basic knowledge of Meta Ads or Google Ads is a plus

• Creative mindset with strong willingness to learn and execute

Perks & Benefits

• Hands-on exposure to real digital marketing campaigns

• Opportunity to work with a growing beauty education brand

• Practical experience in social media management and lead generation marketing

• Opportunity for full-time employment based on performance

How to Apply