About Company 

PrepGuruu, India’s only exclusive CUET Prep Institute is Looking for a highly skilled Google and Search Engine Marketing (SEM) Expert with a specialized focus on the education sector. The ideal candidate will have an understanding of developing and implementing successful SEM strategies to drive enrollment, increase brand visibility, and optimize ROI for educational institutions or education-related businesses.

Responsibilities:

* Develop and execute comprehensive Google Ads (Search, Display, Video) and SEM strategies tailored to the unique needs of the education sector.
* Conduct thorough keyword research to identify opportunities and maximize campaign effectiveness.
* Create and optimize Google Ads campaigns, including ad copy creation, bidding strategies, and landing page optimization.
* Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for continuous improvement.
* Manage budgets and allocate resources effectively to achieve campaign objectives within specified KPIs.
* Stay updated on industry trends, Google algorithm updates, and best practices in SEM and digital marketing.
* Collaborate with internal teams (content creators, designers, developers) to ensure cohesive brand messaging and alignment across all digital marketing efforts.
* Provide regular reports and updates on campaign performance, ROI, and other relevant metrics to stakeholders.

Requirements:

* 0-3 years of experience in Google Ads and Search Engine Marketing, with a focus on the education sector.
* In-depth knowledge of Google Ads platform, Google Analytics, and other relevant tools.
* Strong analytical skills and ability to interpret data and trends to optimize campaigns.
* Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
* Detail-oriented with a strategic mindset and a passion for digital marketing and education.
* Google Ads certification can be a plus.

Salary : As per the Industry Standards, Competitive salary commensurate with experience.