Position: Digital Marketing Intern
Department: Marketing
Location: 68, Akashneem Marg, DLF Phase 2, Sector 25, Gurugram, Sarhol, Haryana 122002
Duration:  3-6 months
Reports To: Digital Marketing Manager

Overview:
We are seeking a passionate and proactive Digital Marketing Intern to join our dynamic marketing team. This role offers an excellent opportunity to gain hands-on experience in SEO (Search Engine Optimization), SEM (Search Engine Marketing), and SMM (Social Media Marketing). The ideal candidate will be eager to learn, highly organized, and ready to contribute to our digital marketing efforts.

Key Responsibilities:

SEO (Search Engine Optimization):

Conduct keyword research and analysis to identify relevant search terms.
Assist in optimizing website content, meta tags, and on-page elements for search engines.
Monitor and report on website performance using tools like Google Analytics and SEO software.
Help in creating and updating content to improve organic search rankings.

SEM (Search Engine Marketing):

Assist in creating and managing PPC (Pay-Per-Click) campaigns on platforms like Google Ads and Bing Ads.
Perform keyword bidding, ad copywriting, and landing page optimization.
Monitor campaign performance, analyze metrics, and generate reports.
Research and implement new SEM strategies to improve ROI.

SMM (Social Media Marketing):

Assist in developing and executing social media strategies across various platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
Create engaging content, including posts, images, and videos.
Monitor social media channels, respond to comments, and engage with followers.
Analyze social media metrics and provide insights to improve engagement and reach.

General Responsibilities:

Support the digital marketing team with day-to-day tasks and projects.
Stay up-to-date with the latest digital marketing trends and best practices.
Collaborate with other departments to ensure consistent branding and messaging.

Qualifications:

Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
Basic understanding of SEO, SEM, and SMM principles.
Familiarity with digital marketing tools such as Google Analytics, Google Ads, and social media platforms.
Strong written and verbal communication skills.
Detail-oriented with excellent organizational and multitasking abilities.
Proactive attitude and willingness to learn.

Preferred Skills:

Experience with content management systems (CMS) and HTML/CSS.
Knowledge of graphic design tools like Adobe Photoshop or Canva.
Experience with email marketing platforms.

Benefits:

Hands-on experience in a fast-paced digital marketing environment.
Mentorship and guidance from experienced marketing professionals.
Opportunity to contribute to real projects and make an impact.
Flexible working hours and a supportive team culture.