About PriusCommunications – Emerging from our core value of “Keeping You First,” PRIUS embodies our dedication to exceptional service. Over the years, PRIUS has led the way in PR-driven brand building, performance-driven digital solutions, and activation-led partnerships with top names in healthcare, education, fashion, and government initiatives. As we prepare for our next major leap, we are filled with excitement and poised for positive growth, offering world-class brand and business solutions.

A Social Media Executive plays a vital role in shaping a brands online presence and fostering a positive relationship with its audience. This role demands creativity, adaptability, and a strategic approach to social media management.

Job Description:
Position Overview: A Social Media Executive is responsible for creating, curating, and managing content across various social media platforms to enhance brand visibility, engage the target audience, and drive customer engagement. This role requires a creative mindset, strong communication skills, and a deep understanding of social media trends and best practices.

Key Responsibilities:
1. Content Creation:
 Develop and create engaging and relevant content, including text, images, videos, and graphics, for various social media channels.
 Ensure content aligns with the brand's voice, style, and objectives.
2. Social Media Strategy:
 Collaborate with the marketing team to develop and implement a comprehensive social media strategy.
 Set clear goals and key performance indicators (KPIs) for social media campaigns.
3. Platform Management:
 Manage and maintain the organization;s presence on social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
 Stay up-to-date with platform algorithm changes and adjust strategies accordingly.
4. Audience Engagement:
 Monitor social media channels for comments, messages, and mentions, and respond promptly.
 Foster conversations and build relationships with the online community.
5. Analytics and Reporting:
 Track and analyze social media performance using relevant tools and metrics.
 Generate regular reports to assess the effectiveness of social media campaigns and suggest improvements.

6. Paid Advertising:
 Develop and execute paid advertising campaigns on social media platforms to increase reach and engagement.
 Optimize ad campaigns based on performance data.
7. Trend Analysis:

 Keep abreast of industry trends, competitor activities, and emerging social media trends.
 Adapt strategies to leverage new opportunities and stay ahead of the curve.
8. Content Calendar:
 Create and maintain a content calendar to ensure consistent and timely posting.
 Plan and schedule posts in advance.
9. Crisis Management:
 Act swiftly and professionally in handling negative comments or situations that may arise on social media.

10. Collaboration:
 Collaborate with other departments, such as marketing, customer service, and product development, to align social media efforts with broader business objectives.

Qualifications:
 Bachelor’s degree in marketing, communications, or a related field.
 Proven experience in managing social media platforms for businesses or brands.
 Strong understanding of social media algorithms, trends, and best practices.
 Proficiency in social media management tools and analytics platforms.
 Excellent written and verbal communication skills.
 Creative thinking and the ability to generate engaging content.
 Strong problem-solving skills and attention to detail.
 Familiarity with paid advertising on social media platforms is a plus.