Digital Marketing Executive

About PriusCommunications – Emerging from our core value of “Keeping You First,” PRIUS embodies our dedication to exceptional service. Over the years, PRIUS has led the way in PR-driven brand building, performance-driven digital solutions, and activation-led partnerships with top names in healthcare, education, fashion, and government initiatives. As we prepare for our next major leap, we are filled with excitement and poised for positive growth, offering world-class brand and business solutions.

Roles & Responsibilities:
 Planning and executing all the aspects of digital campaigns
 Defining the Key Performance Indicators
 Measuring and reporting the performance of all the digital media campaigns as well as assessing them in sight of the goals that are to be met
 Finding out the various trends as well as insights and optimizing the expenditure and performance based on this data
 Planning, executing and measuring the experiment and conversions tests
 Collaborating with various teams formed internally to establish better user experience and come up with a landing page
 Using good analytical abilities to calculate and assess the customer’s experience across a large number of channels and identify the customer touchpoints
 Optimize user funnels
 Handling and collaborating with other agencies
 Studying novel technology
 Completing all the operational requirements of the department by creating a schedule and assignment distribution to employees
 Following up on the results
 Recruiting, selecting, orienting and training workers
 Counselling as well as disciplining subordinates while also monitoring and praising good work

These are thus the various requirements for a digital marketing manager. The digital marketing manager job description will become much clearer to aspirants by taking up a digital campaign management course.

Skills and Abilities required:
 High creativity with the ability to identify the target audience and create a digital campaign that is engaging, informative and motivational
 Ability to create as well as maintain relationships with clientele
 Training and guiding subordinates, junior marketing officials and the junior digital campaign manager
 Management of the various processes and activities
 Customer-focused behaviour
 Good in statistical analysis and research
 Ability to develop budgets
 Being familiar with planning and strategizing of finances.

Salary – Depends upon the skillset of the candidate.