Website CodeAI
Job Title: Digital Marketing Specialist
Company: CodeAI
Location: Lucknow
Salary: Depends upon Interview an Experience
Job Summary:
We are looking for a skilled and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and services. You will play a key role in enhancing brand awareness, driving website traffic, and acquiring leads/customers.
Key Responsibilities:
1.Strategy Development:
•Create, plan, and execute digital marketing strategies aligned with company goals.
•Analyze and optimize campaign performance to achieve measurable ROI.
2.Content Marketing:
•Develop engaging and relevant content for websites, blogs, email campaigns, and social media platforms.
3.Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
•Perform keyword research and competitive analysis.
•Optimize website content and structure for improved organic visibility.
•Manage Google Ads and other paid search campaigns.
4.Social Media Management:
•Manage and grow the company’s presence across social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.).
•Plan, execute, and monitor paid social campaigns.
5.Email Marketing:
•Develop and implement email marketing campaigns to nurture leads and increase conversions.
•Analyze open rates, click-through rates, and other metrics to optimize performance.
6.Analytics and Reporting:
•Monitor, track, and report on campaign performance using tools like Google Analytics, SEMrush, or HubSpot.
•Use data insights to adjust strategies and improve outcomes.
7.Partnerships and Collaboration:
•Work closely with internal teams, including sales, product, and design.
•Coordinate with external agencies or freelancers when required.