Performance Marketer

About Company:

Modern digital transformation has made data a key asset in our data-driven economy, but most of the data is trapped in proprietary silos. Enterprise data sharing is the need of the hour to protect user privacy abuse, increase business profits and enhance user experience and create new lead business model. VeriSmart is a blockchain-based data exchange platform that enables businesses to exchange their data with each other in a privacy-compliant manner, helping enterprises retain data ownership and protect their users from third party data abuse. VeriSmart platform tracks who shared what data with whom, when, by what means & for what purpose, without storing any user data on the platform. The platform helps businesses to create a recurring revenue model by monetizing their data with other enterprises and third parties on a subscription basis.

Responsibilities:

● Develop and execute performance marketing strategies to enhance brand
visibility and reach the target audience.
● Create and Manage paid search campaigns on platforms like Meta,
Google and LinkedIn to generate leads and increase conversions.
● Optimize social media advertising to drive engagement and improve ROI.
● Conduct market research and gather market intelligence to identify
opportunities for business growth.
● Monitor and analyze campaign performance using relevant metrics and
make data-driven recommendations for campaign optimization.
● Stay updated on industry trends, best practices, and emerging
technologies in performance marketing.
● To oversee the strategic allocation and optimization of a budget ranging
from 50 Lakhs to 1 Crore towards various marketing channels.
● Analyze performance metrics such as cost per acquisition (CPA), return on
ad spend (ROAS), and customer lifetime value (CLV) to identify
opportunities for optimization.
● Proven track record of managing budgets ranging from 50 Lakhs to 1
Crore, with a focus on driving measurable results and ROI.

Qualifications:

● Proven experience in performance marketing, digital advertising or related
roles, preferably in an agency environment.
● Proficiency in digital advertising platforms such as Google Ads, Google
keywords, Google search Facebook Ads Manager, LinkedIn Ads, etc.
● Strong analytical skills and ability to interpret data, analyze campaign
performance metrics and draw actionable insights.
● Excellent communication skills, with the ability to effectively collaborate
with cross-functional teams and communicate with clients

Salary:  Upto 40000/month

Deadline: 4th April, 2024